How to Create Your Pitch

The Public Speaker's 5-step process for effective self-promotion.

Lisa B. Marshall,
April 16, 2012

Successful pitching is a skill, like playing baseball or decorating your home. Here's a bare-bones model that works like magic and can help you get started.

First, it helps to think of your pitch like a very short commercial. Brainstorm the bigger messages that set you apart from the competition. Your pitch needs to be clear, concise, and compelling and should include most of these 5 core ideas:

  1. Your name and area of expertise

  2. How you can help

  3. What you will do specifically

  4. Why you’re different from the rest

A call to action

Click here for more on how to make your pitch a success.