Episode Transcript

How to Write a Great Blog Comment
Episode 162: March 20, 2009

Grammar Girl here.

Steven from Katy, Texas, asked me how to write a good blog comment, and I thought it was a great topic I haven't seen covered anywhere. I don't know any bloggers who don't crave comments, but there are many more places than blogs that you can leave comments these days: on news articles, photos, videos, comment walls, and more. Comment writing is something of a new art form, and as many people who get comments will tell you, some are great and some are horrible. In fact, I've embedded a hilarious video on the Grammar Girl website of some girls from YouTube doing a rap song about the awful comments they get on their videos. It's called "Yo Comments are Whack," and it's worth the time.

But before I get to my nine simple rules for writing comments, we're sponsored by Audible, the Internet's leading provider of spoken word entertainment. You can get a free audiobook to keep when you sign up for a new trial account at audiblepodcast.com/gg.

Rule #1 -- Determine Your Motivation

People have different reasons for writing blog comments. What's yours? Are you trying to get the attention of an influential blogger? Drive traffic to your own blog? Establish yourself as an expert on a topic? Do you appreciate the person's work and want to say thank you or brighten his or her day? Do you disagree so strongly with what you're viewing or reading that you simply can't let it stand without a rebuttal? Sometimes, understanding your motivation will help you decide what kind of comment to write.

Rule #2 -- Provide Context

I know as you're writing your comment *you* know what you're responding to -- maybe it's the article or video or maybe it's someone else's comment, but when people come to the page later and read the comments, it isn't always immediately clear what you're talking about. It's most important to provide context when there are a lot of comments. If comments are coming in really fast, for example, yours can get separated from the comment to which you're responding.

For example, instead of just starting out "Humidity is important too!" it's helpful if you start with some context like "User Squiggly1234 has a point about chocolate storage temperature, but has missed one important variable" and then go on to talk about humidity. That way other commenters won’t be confused as to why you started talking about bad hair weather on a post about chocolate.

Rule #3 -- Be Respectful

I shouldn't have to tell you this, but comments that start out "You're an idiot," are laced with profanity, or are just plain disrespectful, undermine the authority of your argument. Nobody gives much credence to an obnoxious troll. So aside from the pleasure you get from annoying people, you're wasting your time writing such comments. Always remember there is a real person reading your comment. It's easy to be mean while hiding behind the anonymity of the Web, but you shouldn't say anything you wouldn't say in person. 

Rule #4 -- Make a Point

Sure, most bloggers will lap up short comments like "Wonderful!" "I love it!" and "Thank you," and if all you want to do is express gratitude or brighten their day, comments like that are fine, but you'll make a more lasting impression and a more meaningful contribution to the conversation if you say a bit more. Why is it wonderful? Why did you love it? It's even more important to make a point when you disagree. It's a waste of time to just write "You're wrong," or a longer ranting equivalent. Make sure you include the reason you disagree. It's easier than you think to avoid making a point. Consider the comment "You're spreading lies by saying the ideal temperature for chocolate storage is 28 degrees. At that temperature, the chocolate will go bad." Really, all you've said is "You're wrong." You need to say *why* the temperature is wrong. Say what temperature is better and why. Maybe say where you get your information. Is it based on your experience, the recommendations of the Chocolate Storage Association, or just your own wild guess? Make a point.

Rule #5 -- Know What You're Talking About

When I read comments I’m always amazed by how many people admit (admit!) they have no idea what they're talking about and then go on to make recommendations, suppositions, or write long rambling analyses based on nothing more than a pure guess. I swear I've read comments like "I've never worked with chocolate before, but I think 29 degrees would be better than 28 degrees." That kind of comment is not the way to get positive attention from an influential blogger or establish yourself as an expert. If you have a question the author didn't answer about why 28 degrees is best, it's fine to ask; but when you're commenting about something that's based in facts, you're not adding anything useful when you write comments based on your intuition. You're not under orders to comment on everything you read. Save your time for commenting about things where you can actually say something useful.

Rule #6 -- Make One Point per Comment

People have short attention spans, and in my experience attention spans are shorter on the Web and even shorter when people are skimming comments. A comment should be just that -- a comment -- not a manifesto. If you have something so complex and important to say that you can't do it in a few short paragraphs, start your own blog. If you have two separate things to say about the video, photo, or blog post, it's usually better to break it up into two separate comments. Remember, people are often skimming.

Rule #7 -- Keep it Short

This is really an extension of Rule 6, make one point, but since it's possible to go on and on about one point, I thought I'd also remind you to keep your comments short. Again, it's a comment, not your own blog post.

Rule #8 – Link Carefully

If you're posting a comment with the hope of driving traffic to your own site, think carefully before you include a link in your comment. Of course you should include your link if the comment box has a place for it, but leaving a link in the body of your comment is a risky thing. Many people think it's great marketing, but a minority of people think it's obnoxious and pushy.* If you decide to do it, make sure you've written a thoughtful comment that truly contributes to the conversation on the owner's site, not a useless comment that's just a transparent excuse to leave your link. It's also considered more acceptable if your link points to something you wrote that's relevant to the conversation, not just a link to your general landing page.

Rule #9 -- Proofread

I know it's hard; those boxes in which you write comments can be tiny, and they usually don't include a spellchecker. But proofreading is important because if you have a lot of typos or misspellings, it undermines your authority. Any troll who disagrees with you can just say, "What do you know about chocolate storage, you can't even spell 'their.'" If you have trouble proofreading on the Web, write your comment in a word processor where you can see the whole thing and run it through spellcheck, and then paste it into the comment box.

So that's it, the nine simple rules for writing a blog comment. Did I miss anything? Leave a comment!

This week I learned that my weekend writing workshop in Stockbridge, Massachusetts, April 3 through 5 is back on, and it's not too late for people to register. I had thought it was canceled, but then there was a rush of registrations and it's back on. It's great, but I've been anxious because the extra work and travel means I'm going to miss at least one of my book deadlines. So to help me sleep, I've been listening to audiobooks at night. For me, it's a great way to banish all the stressful thoughts that rush through my head and keep me awake. I can just focus on the story and fall peacefully asleep. And as a Grammar Girl listener, you can get a free audiobook to see if it will work for you when you sign up for a free trial at audiblepodcast.com/gg. Audible has over 50,000 audiobooks for you to choose from, so you're certain to find something great. Again, get your free trial and audiobook at audiblepodcast.com/gg.

And if you want to sign up for my writing seminar, there's a link in the left-hand sidebar in the Grammar Girl section at quickanddirtytips.com, and a link in the free daily e-mail newsletter.

Stitcher

Finally, do you want to get Grammar Girl and other great shows from Quick and Dirty Tips streamed to your iPhone? If so, download Stitcher free today at stitcher.com.

That's all. Thanks for listening!

*Based on my non-scientific survey of Twitter and Facebook users that got about 80 responses.


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real estate Says:
4/18/2009 9:54:00 AM
Thanks for the tip about the ispell program Markus,it will come in handy Andrew. Australia
buland Says:
4/17/2009 4:01:35 PM
Very true: commenting is indeed a new art. It is, also, a powerful way for users in a web 2.0 world to contribute. Blog readers can react with a "thumbs up" comment to say, in effect, "More posts like this." The commenter, then, becomes the critic who shapes the writer's next content. Some blogs are sorting comments: a column for in-blog comments like this one; another column for references and notes from Twitter and other social networking sites. What if the comments were sorted by quality?www.raininghollywood.com
Sally Says:
4/15/2009 6:15:03 PM
If only every person in the world would follow all the rules that you gave... I think that everyone should come and visit your website.. I LOVE you, grammer girl!! :D :D ^^
maple story mesos Says:
4/15/2009 5:49:46 AM
Excellent advice. I'm going to post a link of this podcast on my blackboard website for my students. Everything you said works for discussion boards too. Thanks Grammar Girl!
unrealwonder Says:
4/12/2009 12:40:13 PM
Nice post, i liked the way it is been put methodically. I have a post on the increasing traffic by quality comments, please read at http://blogger.bitcolors.com/2009/04/12/top-10-tips-to-increase-traffic-by-comments/ Let me know what do you think about it
Frank Says:
4/10/2009 5:44:34 PM
Many great points. Even though this post is about commenting a blog, the headlines (rules) easily transfere to write a good blogpost to. I've recently wrote an article on how to get more visitors to your blog, and have thought of many of the same thing written her. You can read my blogpost at: http://blog.technofranki.net/2009/04/10/how-to-get-more-visitors-to-your-blog/
Jeannie Says:
3/30/2009 3:21:23 PM
Excellent advice. I'm going to post a link of this podcast on my blackboard website for my students. Everything you said works for discussion boards too. Thanks Grammar Girl!
Marcus Says:
3/30/2009 1:33:25 PM
Thanks for your great work! I just wanted to mention that there is a program called ISpell that you can down load for free that works in many blog comment boxes to do spell checking. If and when it doesn't work I keep my word possessor open in the back ground and do a cut and paste to check my spelling. This advise comes from a innately poor speller. Thanks again
Bitsy Cazel Says:
3/29/2009 6:17:01 PM
Oh, if only everyone would read and follow these rules! The world would be a better place.
Vicki Says:
3/29/2009 5:01:17 PM
Excellent advice! Love the video. Regarding chocolate: if you chomp it down and get on with the writing, you don't have to worry about how to store it. (meant to be funny, so don't comment on my comment)
Evan Says:
3/25/2009 1:03:11 AM
I know it is wishful thinking, but, being as some of my duties working for a newspaper involve policing our web comments, I wish we could force every commenter to listen to this episode. I also like the idea of forcing everyone to listen to their comment being read back to them by a voice synth before it is posted. A moment of reflection never did anyone harm.
Leif: A Voyage Says:
3/24/2009 7:38:52 PM
Oh, Grammar Girl, You had me at the intro from Janet Reid's site. Nine points, well worded, and with all of which I agree, were enough delight for a first meeting. But, as I told Janet, my birthday isn't for months yet but the best present just arrived via uTube...grammatical and spelling correctness married to nice manners, arriving on a platter of ruly rap. Way to deliver a point with style, GG. Many, many thanks!
Christine Says:
3/24/2009 3:05:07 PM
lol - this is great! I especially liked your use of the word "troll" =)
Mike in Venice, CA Says:
3/24/2009 2:00:40 PM
You're and idiot. Oh, wait. Just kidding. There should be a rule, "Don't try to be funny when you're clearly not." Great post and the video you linked to was hilarious. You provide a valuable service to the Internets. Thank you Grammar Girl.
SHM Says:
3/24/2009 11:16:51 AM
Alas! #9 Proofread contains the run on quote: Any troll who disagrees with you can just say, "What do you know about chocolate storage, you can't even spell 'their.'" Or maybe this is correct. Who am I to correct Grammar Girl? You go Girl! Keep sprinkling good grammar blessings on the internet!
Anna Says:
3/23/2009 3:29:08 PM
Regarding #4: I've found on occasion that just because I disagree with the author, I'm labeled as "mean" or "rude". Just recently I left a comment which might have come off a bit harsh, but did have a point, and was constructive, and the next commenter responded to me with "wow, that was rude." Is it not ok to leave a comment that's critical these days?
Martin Says:
3/23/2009 10:09:05 AM
I think rules #3, #4, and #5 miss the target audience since they target "bullshiters" (in the sense of Harry Frankfurt's essay "On Bullshit"; http://en.wikipedia.org/wiki/On_Bullshit ). Bullshiters just don't care about writing good (or true or helpful) comments, and even less about rules for writing good comments. Thus, in my humble opinion writing rules to help bullshiters is basically a waste of time.
Jim Says:
3/22/2009 12:19:17 PM
Regarding #9, I like Firefox because it does spellcheck. (and is telling me "spellcheck" is wrong now, but I ignore it....). Also, why oh why are the boxes soooo small? I know most sites use what the get, but why can't the developers increase the comment box size? And If I use the return key, will I get a new paragraph? Can I, please? Regarding #3-why don't moderators delete garbage comments? There are some news sites I visit that allow comments; the comments are so infested with trolls and garbage, I no longer bother reading the comments. Please delete the garbage. No one will miss it; also slice out the tangents some people go on.
Eric Matas Says:
3/22/2009 10:15:03 AM
Very true: commenting is indeed a new art. It is, also, a powerful way for users in a web 2.0 world to contribute. Blog readers can react with a "thumbs up" comment to say, in effect, "More posts like this." The commenter, then, becomes the critic who shapes the writer's next content. Some blogs are sorting comments: a column for in-blog comments like this one; another column for references and notes from Twitter and other social networking sites. What if the comments were sorted by quality?
Magaly Says:
3/21/2009 8:07:12 PM
Thank you so much for the advice! And thanks Tony--first comment--for suggesting Chrome. I will no longer be a Word-copy-and-paste-slave!
Tony Says:
3/21/2009 11:07:49 AM
Re: Spell checker You should be using a browser that includes a spell checker, like Chrome. It's a lot more convenient than pasting into a word processor.
Marcella Glenn Says:
3/21/2009 9:15:06 AM
"How To Write a Great Blog Comment" was interesting, but common sense. http://critiqueandwrite.blogspot.com
Len Says:
3/21/2009 5:50:38 AM
@Rene: Wow - I added "It's all text!" and it gives you a much larger area to type (read / see) and the choice of how to edit. Excellent suggestion - thanks. But even if I'd had this before I'd still have spelt my name with a lower case initial letter in my second comment :-)
Rene Says:
3/21/2009 3:44:53 AM
About proofreading. If you use FireFox, check out the "It's All Text!" add-on. It adds a button to any text box and lets you edit the text in your favorite text editor. When you save, it is saved to the original text box. I love it, and use it all the time.
Holly Jocoy Says:
3/20/2009 4:42:12 PM
Excellent advice.
Jamie Says:
3/20/2009 4:15:03 PM
WTFBBQ!!! maybe i sound 13zors cause it makes me stand out or sumfinz. >.< Thank you for this blog post. I think it's important for people to remember this when they are commenting. I love all blog comments, and am happy to get them. But, I always respond to the ones that take the time to do it right.
Eric Says:
3/20/2009 1:20:16 PM
Wonderful! oops, Rule#2: That is a wonderful blog entry, not that Len's comments weren't good, but imho, he did not achieve wonderful status. #1 Motive: Brighten your day. #2 Context: Your entry. #3 Respective: Tried to be. #4 Make a point: . #5 Know what you're talking about: It's the internet for gosh stakes. #6 Make one per comment: .. ;@) #7 Short: #8 Links: Grammar Girl #9 Proofread: I did not find any typos in your blog entry.
len Says:
3/20/2009 3:46:11 AM
(This second comment is because you said only point per comment :-)) Your blog points and the video should be required reading / viewing for everyone before they're allowed to post blog comments. (OK, I'll break the rule a little) My browser automatically drops comments that are all lower case or all upper case. Maybe also comments without punctuation (I forget).
Len Says:
3/20/2009 3:42:54 AM
Re point 9 (Proofread): if you write the comment in a word processor and then copy & paste into the comment box you should still check it because some WPs and comment boxes handle special characters differently, so you can get strange characters instead of apostrophes or asterisks, etc

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